Expert Copywriter in Health & Wellness
Save Time | Make More Money | Stay True to Your Brand
Let me take a load off your shoulders.
As a health & wellness business owner, you want your brand copy to stand out.
—Except you don’t like writing (hate’s a strong word, but…)
—You want to earn more money.
—You want more time to do what you love.
—You’re struggling to boost conversions.
—Your sales writing is alright, but you’re ready for next-level copy.
Okay, but what does “next-level copy” even mean?
You know those emails you almost delete – but don’t?
Or how you go, “Oh that looks nice” on some random Instagram ad for a product you’ve never heard of…
Then 15 minutes later, you’re typing in your credit card security code at checkout!
Or those website pop-ups asking for your email and suddenly you’re a subscriber?
The brands didn’t “suck” you in.
You didn’t “fall” for anything!
Next-level copy guided you to take action!
And perhaps now you own a product that’s improved your life – maybe even changed it.
YOU can have the same impact on your potential customers in the health and wellness space.
I’m Maria Catanzarite.
And you know your brand can transform people’s lives.
But you need to connect with your target audience at an emotional level.
Your leads are hungry to know you can relate to their pain points.
That you’re in the fight for a better life right along with them.
They want you to care.
And that’s where I come in!
When my mom bought our first family computer, I’d skip dinner at times.
Writing stories fed my soul at 8 years old.
Around the same time, I got hooked watching the TV news. I couldn’t get over the connection between the news anchors and me - their audience.
That’s why I spent almost a decade as TV anchor and reporter at my hometown NBC station. I lived to write words that resonated with the heart and mind.
And I learned the best way to connect on-camera wasn’t some journalistic science. Being myself is all the viewers wanted.
And the same goes for your target audience!
You want to sell them something?
Sell them empathy. Show them transformation.
Not just a list of product features
Let’s face it: Time is just about
the most precious thing in our lives.
And if you don’t have the time to write a newsletter…
…a Welcome Email Sequence once a subscriber signs up…
…a 1,000-word blog post that’s optimized for search engines…
…or even words for your website…
…and quite frankly, you don’t feel like learning how to do all that (no judgment)…
Well guess what?
I love to write. I love to help others.
As your health and wellness copywriter, I ensure your copy sounds just like you and makes your potential customers feel seen and heard.
And you don’t need to do any heavy lifting.
Time saved. Lives changed.
It’s about time we work together, dontcha think?
Here’s the story.
Services & Rates
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Blog
Search engine optimized (SEO)- blogs outlast the shelf life of expensive social media ads. Plus, these boost your brand’s Google-ranking. A higher ranking = more eyes on you!
$300/1,000-word blog
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Email Opt-Ins
Convert site visitors with a creative website opt-in. Offering a lead magnet in exchange for their contact information fosters a relationship and helps keep them in the sales funnel.
Price varies
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Welcome Email Sequences
Not everyone is going to buy on the spot. Welcome Email series not only nurture connections with a potential buyer but leverage the “high” of someone signing up for your free email list!
$100/email (min. 3 emails)
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![Maria Catanzarite copywriter newsletter]()
Email Newsletter
Don’t just “stay in touch” with your ideal customer. The email newsletter is your stage: keep the conversation going AND deliver concrete value to your subscribers!
$100/200-word newsletter
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Website Audit
A homepage audit (or edit) immediately captures what your company is all about and ensures brand messaging is consistent.
Price varies
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Product Description
Magnetic writing makes your product or service darn-near irresistible to a potential customer.
$75-$250/product description
*Price project-dependent
Portfolio
Opt-In Page
Gym Membership
“As Seen on TV: Rare Love”
Blog
Email Response Copy
20% Off Leggings Sale
What can you expect on our discovery call?
This isn’t an interview. So you don’t have to worry about sounding or looking a certain way.
And it’s totally fine if you don’t have the answers right off the top of your head. No judgment here!
I’ll ask you who your ideal customer is.
I want to know about the brand story you want to tell through your products and services.
I’m also curious about…your competitors! What do you think they’re doing well? What aren’t they doing?
Plus I want to learn about your current marketing strategy: how are you targeting and engaging leads in “the funnel?”
And if you don’t have a marketing strategy or aren’t familiar with a marketing funnel, that’s okay.
That’s why I am here to help you.
On our call, I’ll learn about your short- and long-term business goals & offer my suggestions to help you achieve those.
Once we hang up, I’ll start working on your customized proposal — there’s no template. I’m writing this from scratch because no other health and wellness business has the same exact needs and story as you.
Contact
maria@mariacatanzarite.com